That green WhatsApp badge we see when we communicate with a WhatsApp business account of a business we deal with, whether it's an institution, an online store, or any other type of business. When we see it, we wonder what that green WhatsApp badge means and how important it is for business owners of all kinds.

This confusion about the green WhatsApp checkmark is even more acute when you're a business owner. You're considering what's best for your business and want to know whether verifying your WhatsApp Business account will add value to your business or whether it's a luxury you can do without.

Today's article will help you learn everything about WhatsApp Business Green Tick and how to obtain it. By the end of the article, you'll understand how important it is for your business.

What does the green circle mean in WhatsApp?

The green circle or green WhatsApp badge, which is equivalent to the blue verification badges on Facebook and Instagram, and the gold badge on Twitter, can be considered a sign that someone communicating with this business knows they are addressing the official account, not a fake one.

The importance of verifying a WhatsApp Business account

The WhatsApp Green Tick is important for businesses, protecting them from identity theft or fraudulent activities under their name, which can tarnish their reputation and credibility with customers. The WhatsApp Green Tick also provides protection for business customers, who, thanks to its presence, are protected from fraudulent activities or scams in the name of the company or organization they trust.

Furthermore, with the green WhatsApp badge, customers can easily identify the brand they are communicating with, even if they don't have its number on their mobile phone. Since the brand has successfully protected its name and proven its reliability and popularity with customers, this will increase the chances of building an expanded customer database, which can be used in marketing operations via WhatsApp Business, especially the WhatsApp Business API, which provides greater access and capabilities for businesses.

Requirements for obtaining the WhatsApp Business green mark

Now that we know what the green circle means on WhatsApp and how to verify a WhatsApp Business account, let's explore the conditions under which businesses receive the WhatsApp green badge and other business applications are rejected.

1- WhatsApp Business API account

To be eligible for the WhatsApp green badge, your WhatsApp account must be a WhatsApp Business API account, not a regular WhatsApp Business account. The WhatsApp green badge is awarded to accounts that make the most of WhatsApp—managing their operations, organizing daily tasks, and coordinating their employees. WhatsApp Business is an opportunity to use WhatsApp Business on multiple devices simultaneously.

2- Business accounts, not personal accounts.

WhatsApp cannot grant verified WhatsApp Business account status to a personal account. Your account must be branded. WhatsApp has designated two types of WhatsApp accounts for business purposes, and currently only uses Personal WhatsApp for communication outside of work. Unlike social media, WhatsApp does not currently support verification of personal accounts.

3- Verified Facebook Business Account

What gives the status of a verified WhatsApp business account significant credibility with customers are the multiple requirements WhatsApp has set to ensure the accounts applying for verification are competent and comply with the standards that preserve WhatsApp's reputation in the business sector.

What confirms the strength of WhatsApp Green Tick is the requirement to first obtain a verified Facebook business account to be eligible for WhatsApp Green Tick. It's well known that the requirements for verifying Facebook business accounts are also stringent.

The business's name, address, mobile phone number, and email address are verified, along with matching the information provided with local authorities. In some cases, the business is required to submit documents proving the credibility of the information it has provided.

It also happens that some businesses have their verification request rejected by Facebook, in which case they need to reapply and follow up with the Facebook team. As we mentioned in the article on verifying a Facebook business account, the Mutasal platform helps you with these verification steps from start to finish.

After completing these steps, the business will be able to transition to full access to the WhatsApp Business API. If it has successfully completed all of these steps, its eligibility and likelihood of receiving the WhatsApp green badge will be very high.

4- It should not be in prohibited areas.

There are certain industries that WhatsApp has blocked from receiving the green WhatsApp badge as of this writing. These businesses include cryptocurrencies like Bitcoin, dating apps, alcoholic beverage brands, gambling, businesses specializing in tobacco and even live animals, and firearms and ammunition sales.

For other businesses, you can verify your WhatsApp Business account and gain additional credibility with your customers, without facing any problems.

5- Brand awareness and widespread distribution

This means your brand should be present on social media platforms and be found by Google searches. It doesn't have to be a large brand, as the WhatsApp Business API is available for digital transformation for small and medium-sized enterprises (SMEs) and is preferred by them.

When you apply for the WhatsApp Green Tick, the WhatsApp team creates a WhatsApp name, or Display Name, to use when searching for your business across various platforms. This highlights the importance of ensuring that the Display Name matches your brand name across all platforms so that the WhatsApp team can accept your WhatsApp Green Tick application.

Steps to get WhatsApp Green Tick

If your business meets all the requirements for obtaining the WhatsApp Green Tick mentioned above, you can begin following the steps to obtain the WhatsApp Green Tick and have a verified WhatsApp business account that helps you achieve your various business goals.

First, go to the Meta platform, where your Facebook Business account was verified, and select the WhatsApp account number you want to receive the green WhatsApp verification badge.

– Choosing to activate two-step account verification, or two-factor authentication as it's called, is what you need to do in the second step. You can skip this step if you've already had an official WhatsApp Business account. If you haven't done so yet, it'll be your ticket to the green WhatsApp verification badge.

WhatsApp will send you a six-digit verification code to complete the two-factor authentication process required for activation. Make sure to enter the code as soon as it is sent. If you encounter a problem that causes a delay, you can request that WhatsApp resend the code.

After completing the application submission details, click the submit button. You may see a positive sign. If you haven't met the requirements, the continue button will remain gray.

In the next step, WhatsApp will ask you why you want to get the green WhatsApp badge to verify your account.

WhatsApp will also ask you to enter up to five links to your business to support your verification request.

The WhatsApp Green Badge application review process takes anywhere from a day in the best case scenario to a full week in the worst case scenario.

The cost of obtaining a verified WhatsApp business account varies depending on the method you use to obtain the account, whether through the WhatsApp Cloud API or through a service provider who assists you with the setup process.

WhatsApp rejected requests to obtain WhatsApp Green Tick

Sometimes WhatsApp rejects users' green checkmark requests. This doesn't necessarily mean your business has committed a violation, but it may not be widely known on the platform yet. In this case, you should wait the grace period of approximately two months before reapplying.

It's important not to change your business email address. Use an official email address that you use in the Steps app and when getting a verified Facebook Business account. Changing your email address may result in WhatsApp rejecting your request for the green WhatsApp checkmark required for verification, preventing you from accessing the many benefits you gain once you have that checkmark.

Neglecting to link WhatsApp to your website can also result in WhatsApp approval being delayed, delaying your green WhatsApp checkmark. This is an easy step to avoid. Add a call to action on your website and even on your social media platforms to direct your customers to your WhatsApp account so they can contact you there.

Essentially, this step has significant benefits in increasing your business's conversion rate, especially if you rely on a WhatsApp chatbot that will respond to your customers' messages on your behalf, complete sales with them, and serve them around the clock without interruption or interruption. It will also help you eliminate long wait times, which will increase your customers' satisfaction with your services.

Conclusion

The above are the steps you need to follow if you want to get the green WhatsApp tick yourself.